Geolocation: The Real World ‘Cookie’ Eaten All Day

PI&T is excited to announce our upcoming Meetup, “Geolocation: The Real World ‘Cookie’ Eaten All Day” with Darren Abernethy, Senior Counsel at TrustArc.

Join us the evening of Wednesday, March 13th at TrustArc’s global headquarters in downtown San Francisco to hear about and discuss geolocation. Consumers voluntarily and involuntarily emit information about their actual physical locations all the live-long day—making it important to understand the forms “geolocation” data can take, how it is collected and used, and the controls end users have over the same.

Our discussion will start from the premise that geolocation is akin to a real-world “cookie,” in that over time a de-identified end user’s places/times visited—either that day or historically—may paint a vivid portrait of that user’s likes (and perhaps by extrapolation their friends’ likes too), how influenced they have been by targeted advertising campaigns, and what they may be most inclined to, for instance, purchase at a given moment in real-time. With these granular insights of course come privacy considerations that consumer trust-respecting businesses now regularly build into their services, lest they meet opposition—whether reputational or regulatory.

Schedule:
6:00PM – 6:30PM: Kick back and make nice with privacy professionals and folks from varied professional backgrounds, plus pizza, wine and beer!
6:30PM – 7:30PM: Geolocation: The Real-World “Cookie” Eaten All Day
7:30PM – 8:00PM: Continued networking