How to Save AdTech & Direct Marketing

April 16, 2020 @ 9:00 am – 10:00 am
Ted Myerson

Your marketing strategy is at risk! Learn how to keep reaching your customers with lawful profiling and personalized offers.

Along with other experts, hear from Christopher Docksey, Honorary Director General of EDPS on Thursday 16 April. Register now for the free webinar.

This Webinar, Legitimate Interest MicroSegmentation-Based Direct Marketing, is Part Two of a two-part webinar series in response to the Direct Marketing/AdTech industry being “up in arms” about:

1. The Dutch DPA decision widely reported as holding that commercial interests can never support Legitimate Interest processing (Anonos believes this misrepresentation of the decision is due to people reading only a Google Translate version of the one-page summary of the ruling versus the full 40+ page ruling, which is why Anonos is making an unofficial English translation available:; and

2. ICO attempts to do away with Legitimate Interests as a legal basis for direct marketing.

Part One of this two-part webinar series was held on 19 March, Pseudonymisation-Enabled Legitimate Interest Processing, which initially had approximately 200 registrants prior to the Internet Advertising Bureau (IAB) and the Data & Marketing Association (DMA) putting out a “call-to-arms” to their members to sign up to learn how Pseudonymisation can help save Direct Marketing and AdTech – which drove registrations to over 700 people – see FAQs ( and transcript/replay from the webinar (

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