DAA Summit 2017 | Digital Advertising Accountability Workshop | DAA Hill Visits 2017
44050 Woodridge Pkwy
Leesburg, VA 20176
USA
The Digital Advertising Alliance Summit is the one event DAA holds each year, bringing together all stakeholders for effective self-regulation in relevant ad content and messaging based on responsible data collection. In 2017, DAA will hold its fifth Summit, returning to Greater Washington, DC (June 13-14-15). The theme for this year’s event is “Furthering Consumer Trust Through Dynamic Self-Regulation.”
- The conference will open Tuesday, June 13, with a Digital Advertising Accountability Workshop, in cooperation with the Council of Better Business Bureau’s Advertising Self-Regulatory Council, the Data & Marketing Association and Network Advertising Initiative.
- Then later that day, we kick off DAA Summit 2017 with a Welcome Reception at an extraordinary location– followed by a full day of programming and networking breaks on Wednesday, June 14. All these events are slated in Loudon County, in the heart of Virginia’s wine country.
- On Thursday, June 15, DAA will host its first Capitol Hill visit with courtesy transportation to and from the Summit’s Lansdowne Resort location.
By special DAA arrangement, the June 13-14-15 event also will enable attendees to extend their stay through the weekend (night of June 17) or to arrive early (night of June 12) at a special negotiated conference rate – providing substantial savings and a unique mini-vacation venue. Lansdowne Resort is family- and pet-friendly, with many outdoor activities including golf, biking, water sports and more.
DAA’s Summit uniquely brings brands, publishers, brands, agencies and ad tech together to explore what’s next in interest-based advertising – and how self-regulation can flexibly keep pace with the multi-screen, cross-device consumer. The event is tailored to marketers talking to marketers, with counsel, product development and innovation functions well represented.